adidas is no stranger to storytelling that shifts the game, and with the UEFA Women’s EURO 2025 on the horizon, the Three Stripes have laced up once again with a campaign that speaks louder than goals. The latest instalment of their global brand platform You Got This lands with a film that doesn’t just celebrate football—it redefines the energy that lives between rivals.
In a move that flips the concept of competition on its head, adidas champions the notion that rivalry and support aren’t just compatible—they’re essential to progress. The film threads together an elite cast of adidas athletes: Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti, and Stina Blackstenius. Each athlete is captured in full grind mode, sharpening their edge not in isolation, but through inspiration drawn from one another.
We see them not as opponents, but as mirrors—reflecting greatness back and pushing limits higher. In one standout sequence, Alessia Russo and Aitana Bonmatí engage in a powerful cross-narrative, illustrating how admiration between rivals can fuel game-changing performances. “I consider myself lucky to be surrounded by the best in the world every day,” Russo shares. “My colleagues and peers are a constant reminder that my game is not complete just yet.”
This is more than an ode to football—it’s a challenge to the status quo. As Florian Alt, adidas’ VP of Global Brand Communications, puts it: “Rivalry is often viewed as a negative, but it can be such a powerful driving force. We want to inspire the next generation to see that competition and support can co-exist.”
This drop isn’t in isolation. adidas are dialling in on the women’s game like never before. Beyond the film, the brand is bringing the tech and the tools to match the moment. From delivering the Official Match Ball—equipped with connected ball tech for the first time ever at the Women’s EURO—to supplying iconic kits for six federations, adidas is showing up where it counts. And let’s not forget the F50 SPARKFUSION, launched in June, which is specifically engineered for the physiological demands of female athletes—tailored, not token.
With the tournament in Switzerland fast approaching, this is adidas putting words into motion and sweat into statement. A rallying cry, a celebration, and a reminder: even in competition, you can lift each other. Because whether you’re wearing the same colours or standing on opposite sides, You Got This.
Shop the adidas SparkFusion pack at prodirectsport.com/soccer
