Mining their long-standing association with football and building off their most recent campaign, Pepsi have teamed up with Classic Football Shirts to release a new apparel collection.
In a fizzing fusion of nostalgia and modern flair, Pepsi have teamed up with Classic Football Shirts to launch a fresh apparel drop that celebrates the beautiful game’s deep ties to style. The collaboration mines Pepsi’s rich football heritage and pours it into a new collection that hits hard on both heritage and hype—styled by some of the most influential players in the women’s game, including Alexia Putellas, Caroline Graham Hansen, and Farah Jefry.
Leading the charge is the Pepsi x CFS Icon Shirt, released in celebration of a decade of Pepsi’s Champions League sponsorship. The shirt is a time capsule and trendsetter all at once—paying homage to the brand’s presence in the game while reasserting its cultural cachet today. With a clean, nostalgic design and a nod to football's most iconic eras, this piece cements its status as an instant classic.
Alongside it, Pepsi drop the Modern Shirt—a striking, contemporary kit that doesn’t just tap into current trends, but surges ahead of them. Co-created with the Pepsi Design Team, it arrives in a vibrant electric blue and black combo, pulsing with the brand’s trademark energy. Sleek, sharp, and unashamedly bold, it feels just as at home on the pitch as it does in the stands—or on the streets.
But it’s not just about now. The Retro 70s Shirt, dropping in September, rewinds things to a golden era of football style. Inspired by the legendary look from Pelé’s iconic “Have a Pepsi Day!” film in 1981, it brings back that laid-back swagger with a Pepsi Blue punch that’s been sharpened for a new generation.
More than just kits, the collection expands into full fashion territory in July with Refreshing ‘Fits—a limited-edition capsule created in collaboration with a rising couture designer. Each piece reworks vintage Pepsi shirts sourced by Classic Football Shirts into bespoke garments that go beyond the game, offering fans a new way to wear their football hearts on their sleeves—literally.
Speaking on the drop, Ballon d’Or winner and global icon Alexia Putellas said:
“Football has such a rich culture that extends beyond the game itself, and fashion is a vital part of that. The partnership with Classic Football Shirts acknowledges and celebrates that connection, creating opportunities for fans to showcase their personalities and style. I fell in love with the retro shirt on set whilst shooting ‘Refresh the Game’, so you can expect to see me living in it at every opportunity.”
From terrace trends to tunnel fits, this Pepsi x Classic Football Shirts collab is a tribute to the past, a statement for the present, and a bold step into football’s fashion-forward future.
Shop the Pepsi x Classic Football Shirts collection at classicfootballshirts.co.uk
